How Colombia, Once Consumed By Violence, Became Your Next Destination

How Colombia, Once Consumed by Violence, Became Your Next Destination

Source: Condé Nast - by Sebastian Modak - Photo: Getty

In 2008, Colombia's tourism board launched a series of commercials touting the country's natural and cultural wonders. In them, visitors and locals, with thick accents specific to regions across the country, speak glowingly about the hospitality and climate as a montage of oceans, jungles, and buzzing city centers unfolds. Each of the commercials closes with a man saying, with a chuckle, *“El riesgo es que te quieras quedar," or "The risk is that you'll want to stay." ... read more >>

General Packages